Start a project with Foundation 5, SASS and Compass

This is a comprehensive guide for starting a project with Foundation 5, SASS and Compass.  There is great content out there for getting up and starting with Foundation 4, but some integration changes have been made, and the same set up approach doesn’t translate.  Hopefully this helps and saves you some time. Continue reading

Gmail Does It Again: The New Promotions Tab

Gmail is beta testing a grid view under their promotions tab that resembles a “pinterest-esque” approach.  This offers an opportunity for email marketing so offer a visual snippet to entice users.  Here is the link to the Google Developers site for the code integration with email templates:  Promotions Grid.  For more details check out the original article posted by Litmus.

Gmail Does It Again: The New Promotions Tab | Litmus.

How Walmart.ca’s Responsive Redesign Boost Conversion by 20%

Here is a great article that provides a case study of Walmart’s transition to a Responsive website and what they learned along the way.  I personally really appreciated and identified with the “Tablet-First” approach as it highlights the importance of understanding your audience based on analytics and catering the experience accordingly.

How Walmart.ca’s Responsive Redesign Boost Conversion by 20%.

How To Plan Your Next Mobile E-Commerce Website

This is a fantastic article providing excellent guidelines for setting goals, project timelines, measurable results, and an iterative process.  The age old rhetoric of “Fail to Plan, Plan to Fail” comes into play in this article.  I will definitely be applying the acronym Specific. Measurable. Attainable. Relevant. Time-bound into all my projects.  Not only does this approach provide a plan, but it assists in maintaining a clear vision for all involved which will contribute to avoiding scope creep and function-itis.

How To Plan Your Next Mobile E-Commerce Website | Smashing Mobile.